The Overview: A local meat company established in 1962 needed to reposition itself for a younger audience, while still honoring its historic routes. We transformed them from a local meat supplier to an aspirational lifestyle brand of epic proportions. Campaign work included a brand refresh, with updated messaging, new site design, campaign strategy, advertising, events, in-store signage, social media, bus advertising, radio ads, photoshoots and more.

Results: After implementation Boulder Sausage found a consistent lift in sales three times (x3) that of the previous quarter and tripled the production of the product line to meet the steadily growing new demand.