Campaign Overview: Every breakthrough musician has that moment that changed their life. This artist, Gigi Perez, and thousands like her, can pinpoint their rapid success back to a single viral moment on TikTok. 

This is a series I launched called ‘Behind the Breakthrough’ where we have real artists, tell their very real stories. And they all share one thing. They all attribute their success to TikTok. This series simply shares these musician’s incredible journeys to fame.

As of today, Gigi has 31,702,048 monthly listeners on Spotify.

Credit: Agency/Production: Happy Place